Monday, July 7, 2008

HBO's Unconventional Ad for New Series


Charlaine Harris, author of the Southern Vampire Series, is one of my favorite "guilty pleasure" authors and HBO is producing a show this fall called True Blood based on the series. They've come up with an intriguing PR ploy by creating ads, blogs, and fake news releases about vampires coming out of the coffin.

The ad for Tru:Blood supposedly created by the Japanese for their vampires is a "taste" of the realism they're trying for. It reminded me a bit of the fake online mythology that Heroes had available last summer for their series, but this is looking for a more gritty, realistic approach. It's fun, check it out at bloodcopy.com.

From what's been leaked, it's going to be much more graphic than the books. Perhaps that will be liked by HBO's audience, but I'm not happy about it.

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